“We are very proud of the end result, and we can’t wait to see our team take the field next year.” - Phil Rawlins
ORLANDO – November 5, 2014 – Orlando City Soccer Club unveiled the team’s 2015 Major League Soccer (MLS) home jersey today during a press conference at Orlando Health’s downtown campus. The event also served as the launch for Orlando City’s new advertising campaign which will run throughout the winter until the Lions’ MLS debut.
The inaugural Orlando City MLS home kit, both long sleeve and short sleeve, will be available for purchase starting in early December. However, pre-sale for both models is currently available to fans online at www.OrlandoCitySC.com.
“We worked very closely with Adidas during the design process of our first-ever MLS home kit, as we want the jersey to have a simple and classic look that accurately represents our brand and prominently displays our long-time partners Orlando Health,” said Orlando City Founder and President Phil Rawlins. “We are very proud of the end result, and we can’t wait to see our team take the field next year.”
“Four years ago, we entered into a partnership with Orlando City SC and we haven’t looked back. It has been a wonderful friendship between two organizations that stand for the advancement, well-being, growth, and passion for our community,” says Jamal Hakim, M.D., interim CEO for Orlando Health. “We share the excitement our community has shown for the team and are proud to be the jersey sponsor and official medical team for Orlando City SC.”
City’s new home kit prominently showcases the color purple – the Lions’ primary color – coupled with three white Adidas stripes.
Orlando Health – the official medical team and jersey sponsor of Orlando City – is highly visible with the healthcare leader’s logo centrally located on the front of the new home uniform. Orlando Health has been the Club’s jersey sponsor since the team’s arrival to the City Beautiful.
In 2013, Orlando Health extended their partnership with Orlando City, becoming the first jersey partner in MLS history to commit to an expansion club prior to admittance into the league.
The Lions’ new kit showcases advanced features such as:
• Adidas adizero engineering – the lightest soccer kit in history, allowing players to remain fast, cool and comfortable on the pitch;
• Jacquard engineered banding on the front of the jersey, representing Orlando City’s transition to a new era;
• “This is Orlando” sublimated on the inside of the neck tape – laying claim to the City Beautiful;
• “Orlando City” and a gold crown 3D heat transferred onto the neckline, highlighting City’s championship success prior to MLS entry;
• Placement of the Club’s previous logo on the inside of the jersey – underneath the Lions’ new MLS crest – keeping the team’s foundation and history close to the heart.
Orlando City Kicks off 2015 Campaign
During the ceremony, the Lions’ also unveiled the first of dozens of new ads and billboards that will canvas the City Beautiful over the next five months leading up to the team’s highly anticipated MLS debut. A 16' x 80' banner was installed on the UF Health Cancer Center at Orlando Health facing Orange Avenue. This banner highlights the partnership between Orlando City and Orlando Health, with the headline, "Part of Something Major," and four of the Club's players: Kaká, Kevin Molino, Tyler Turner and Tommy Redding.
The marketing campaign will span outdoor, print, radio and digital – prominently featuring Orlando City players Kaká, Darwin Cerén, Molino, Rafael Ramos, Estrela, Redding, Turner, Harrison Heath and Luke Boden.