Board of Directors
Flávio got his start back in 1995 at age 23, with a $10,000 loan and a single idea – to teach fluent English to adults in 18 months. A mere 18 years later, Wise Up now has over 400 schools operating in six countries, and was an official sponsor of the 2014 FIFA World Cup.
In 2013, da Silva’s businesses were acquired by Abril Educação, one of Latin America’s largest and most influential media companies, in one of the biggest deals in the history of the Brazilian education industry.
Today, da Silva is the president of T-BDH CAPITAL which invests in new ventures focused on education and the technology industry. He is also involved in non-profit initiatives such as Geração de Valor which provides multi-media content to help young entrepreneurs succeed in their career or business. Each week, Mr. da Silva’s videos, posts and articles reach more than 10 million young people in 20 different countries.
In December 2015, Flávio reacquired Wise Up, a move that surprised the business industry in Brazil. Today, Flávio works hard to restructure the group and take it back to the top of its segment.
A regular speaker and news contributor in Brazil, da Silva was most recently named the most inspirational Brazilian leader and the 2nd most inspirational world leader by Cia de Talentos, the largest career consulting firm in Latin America.
Da Silva's goal is to make Orlando City SC a preeminent global brand, and in the process, elevating MLS to the top three most relevant leagues in the world in the next eight years.
Founder & President
Phil Rawlins is the Founder & President of Orlando City SC, responsible for all aspects of the Club’s operation, performance and service.
A native of Stoke-on-Trent, UK, Rawlins founded and developed OnTarget, a highly successful sales and marketing consultancy which worked with most of the world’s leading technology companies. In addition to his tech experience, Rawlins spent over 15 years in sports management as an owner and director of his hometown English Premier League team, Stoke City FC.
In addition to being a member of the United Soccer League's Hall of Fame, Rawlins has received several honors for his work with the Club and in the community, including the 2013 Downtown Orlando Partnership’s Downtowner of the Year, 2013 & 2014 MBA Orlando LGBT Chamber of Commerce Community Champion, Orlando Business Journal 2014 CEO of the Year, I-4 Business Magazine’s 2014 Entrepreneur of the Year, the 2015 Central Florida Hospital and Lodging Association’s Charles Andrews Award for Community Leadership and Grand Tour Foundation’s 2015 Dick Pope Legacy Award.
Rawlins also served as Chair for Leadership Orlando’s Class 90.
An engineering graduate, John moved to Florida in 2004 after a successful business career initially in the UK amusement and gaming industry then later as a venture capitalist.
Now a US citizen, John currently resides in the Dr. Phillips area and came to the US to further the interests of his various UK companies. He has achieved this successfully whilst also helping his partner Bobby Moore create the widely acclaimed Big Fin Seafood Kitchen restaurant concept in the Dellagio on Sand Lake Road.
A lifetime soccer fan and fervent supporter of twice European champions Nottingham Forest, John is delighted to be involved with Orlando City. “I firmly believe soccer has a great future in the USA and particularly here in Orlando. I’m really looking forward to working with everyone concerned to hopefully bring some more sporting success to Central Florida.”
Chief Executive Officer
Alexandre Barreira Leitão, 41, is Chief Executive Officer of Orlando City Soccer Club, overseeing the Club’s business operations and new business ventures focused on strengthening Orlando City’s brand both domestically and internationally. He also sits on the Board of Directors for Orlando City.
Leitão was most recently the owner and president of sports marketing agency Octagon Brazil, part of Octagon Worldwide – the largest global sports and entertainment agency with 72 offices and more than 1,000 employees worldwide.
Prior to starting Octagon Brazil, he spent 10 years with AB InBev, the largest brewery in the world, holding various roles in the Marketing Department.
Leitão is a recognized expert in strategic planning, helping organizations leverage premier sporting events to maxmize brand exposure, sales and business development. He has managed relationships between various companies and globally recognized sports properties such as the Brazilian National Soccer Team, soccer superstar Kaká, IOC, and FIFA. Since 2001, he has successfully led projects for the following major sporting events:
- FIFA World Cup: 2002; 2006; 2010; 2014
- FIFA Confederations Cup: 2001; 2005; 2009; 2013
- Copa America: 2001; 2004; 2007; 2011
Leitão holds degree in business administration from Universidade Federal do Rio de Janeiro, with specialization in Marketing from University of California Riverside.
He is married.
Orlando City flourished in its early years thanks to the investment and support of a dedicated and passionate group of soccer fans/business people, who believed in bringing “the beautiful game to the City beautiful”.
The following group of Founding Owners played a key role in the development of Orlando City from minor league team to MLS.
- Kay Rawlins
- Wayne Estopinal
- Scott Bates
- Hassan Miyanji
- Gary Mellor
- Mitch Dorin
- Hugh Byrnes
- Brendan Flood
- Tony Sutton
- Paul Ratcliffe
- Legacy Soccer Partners