In front of a capacity crowd at the Woodward Theater, the club displayed its new badge, which carries over the winged lion from its USL iteration and places it more prominently within the shield.
Symbolism abounds in the new crest, meant to celebrate the city’s German heritage in a modern way. The lion’s crown pays homage to the “Queen City,” while the seven points of its mane are a nod to the seven hills of Cincinnati. The three-feathered wing represents the club’s three-year journey to MLS and, perhaps most noticeably, its tail takes a “c” shape.
Cincinnati keep their primary orange and blue colors for MLS, but both are tweaked slightly to be brighter and bolder. Secondary colors of dark blue, white and gray help the club’s color scheme pop.
The team’s full written name has also taken on a small update: it’s officially “Football Club Cincinnati”.