Orlando Pride

Not Your Mother’s named official partner of Orlando Pride


ORLANDO, Fla. (Feb. 1, 2023) — Not Your Mother’s, an innovative, community-driven haircare brand, has been named an Official Partner of the Orlando Pride. Located just down I-4 in Tampa, Fla., Not Your Mother’s boasts clean, quality, and cruelty-free haircare products, which will be featured in Fan Zone activations, players’ pre- and post-game routines, and more.

“We are very excited to have Not Your Mother’s come aboard as the newest member of the Orlando Pride family. This partnership showcases a substantial investment in our Pride athletes, further emphasizing the opportunity that exists in the women’s sports landscape,” Club Senior Vice President of Brand Alliances Kelly Hyne said. “Not Your Mother’s has shown a commitment to the local community throughout its history and we couldn’t be more thrilled to have that commitment translate to the Pride and Orlando in the coming year.”

At all Orlando Pride home matches, an interactive fan feature will be showcased. Further, the two entities will put on a mothers and daughters soccer clinic in the City Beautiful later in the year. 

“We are thrilled to partner with the illustrious Orlando Pride and their talented athletes for the 2023 season. We are beyond impressed by the work they have done to improve our shared Florida community, especially around social issues and diversity,” Nelson Miranda, CEO of DeMert Brands said of the partnership. “The synergy between our organizations is impalpable as we both encourage women to express themselves unapologetically, always. We look forward to working together in the same area we live, work, and play in.”

The partnership adds to Not Your Mother’s longstanding commitment to its local community, previously working with organizations such as Young Survivors, Embrace Race, the Tampa Organization of Black Affairs, St. Vincent de Paul Food Pantry, and Hospice, and donating to first responders during the COVID-19 pandemic.

About Not Your Mother’s:

Founded in 2010, Not Your Mother's offers a wide range of hair care products tailored to every hair type. With the brand mission to support individuality and self-expression, Not Your Mother’s continues to grow and expand its range to provide every consumer with products tailored to them. The brand continues to reimagine hair care products, transforming salon treatments and the latest trends into at-home realities. The performance-driven line-up is cruelty-free and each formula utilizes clean, quality ingredients for products that are as safe and healthy as they are effective. Not Your Mother strives to make a path for every person to express their true selves, creating high quality, salon-inspired, clean hair care products for all.