Board of Directors
Flávio got his start back in 1995 at age 23, with a $10,000 loan and a single idea – to teach fluent English to adults in 18 months. A mere 18 years later, Wise Up now has over 400 schools operating in six countries, and was an official sponsor of the 2014 FIFA World Cup.
In 2013, da Silva’s businesses were acquired by Abril Educação, one of Latin America’s largest and most influential media companies, in one of the biggest deals in the history of the Brazilian education industry.
Today, da Silva is the president of T-BDH CAPITAL which invests in new ventures focused on education and the technology industry. He is also involved in non-profit initiatives such as Geração de Valor which provides multi-media content to help young entrepreneurs succeed in their career or business. Each week, Mr. da Silva’s videos, posts and articles reach more than 10 million young people in 20 different countries.
In December 2015, Flávio reacquired Wise Up, a move that surprised the business industry in Brazil. Today, Flávio works hard to restructure the group and take it back to the top of its segment.
A regular speaker and news contributor in Brazil, da Silva was most recently named the most inspirational Brazilian leader and the 2nd most inspirational world leader by Cia de Talentos, the largest career consulting firm in Latin America.
Da Silva's goal is to make Orlando City SC a preeminent global brand, and in the process, elevating MLS to the top three most relevant leagues in the world in the next eight years.
Chief Executive Officer
Alexandre Barreira Leitão is Chief Executive Officer of Orlando City Soccer Club, overseeing the Club’s business operations and new business ventures focused on strengthening Orlando City’s brand both domestically and internationally. He also sits on the Board of Directors for Orlando City.
Leitão was most recently the owner and president of sports marketing agency Octagon Brazil, part of Octagon Worldwide – the largest global sports and entertainment agency with 72 offices and more than 1,000 employees worldwide.
Prior to starting Octagon Brazil, he spent 10 years with AB InBev, the largest brewery in the world, holding various roles in the Marketing Department.
Leitão is a recognized expert in strategic planning, helping organizations leverage premier sporting events to maxmize brand exposure, sales and business development. He has managed relationships between various companies and globally recognized sports properties such as the Brazilian National Soccer Team, soccer superstar Kaká, IOC, and FIFA. Since 2001, he has successfully led projects for the following major sporting events:
- FIFA World Cup: 2002; 2006; 2010; 2014
- FIFA Confederations Cup: 2001; 2005; 2009; 2013
- Copa America: 2001; 2004; 2007; 2011
Leitão holds degree in business administration from Universidade Federal do Rio de Janeiro, with specialization in Marketing from University of California Riverside. He was recognized as one Orlando Business Journal’s CEOs of the Year in 2017.
He is married.
Orlando City flourished in its early years thanks to the investment and support of a dedicated and passionate group of soccer fans/business people, who believed in bringing “the beautiful game to the City beautiful”.
The following group of Founding Owners played a key role in the development of Orlando City from minor league team to MLS.
- Phil Rawlins
- Kay Rawlins
- John Bonner
- Wayne Estopinal
- Scott Bates
- Hassan Miyanji
- Gary Mellor
- Mitch Dorin
- Hugh Byrnes
- Brendan Flood
- Tony Sutton
- Paul Ratcliffe
- Legacy Soccer Partners