scarf the city 24 pride

Kick off the new Pride season with us!

On Wednesday morning, Scarf the City, presented by Pepsi, will make its return with the Orlando Pride set to create the ultimate surprise-and-delight scavenger hunt for the fourth time in Club history!

More than 3,000 scarves will be distributed across Central Florida, with the Club picking iconic locations and local communities to scatter and hide the scarves for fans to find.

Beginning at sunrise, fans will be able to use social media to pinpoint scarf locations and share their finds using #PepsiScarfTheCity. Those who snag a scarf will receive an exclusive ticket deal for the Pride’s home opener on March 22nd against Angel City FC and will have the opportunity to win special prizes, courtesy of Pepsi. Three grand prizes will be awarded to fans that post photos with their scarf and #PepsiScarftheCity and several other winners will be randomly selected from those that enter their information through the QR code attached to the scarves.

Lake Eola will serve as a main hub for the activation, with hundreds of scarves available around the lake and at the Walt Disney Amphitheater starting at 7 a.m. ET. Also, Zaza’s Café, Flippers Pizza , and other Pepsi food service partners will also have scarves available for fans to find at select locations around Orlando!

Player appearances
Player appearances

In the evening, select Pride players will be making appearances at local Publix locations, giving out scarves and signing autographs:

Celia & Angelina

Time: 4 p.m. to 6 p.m. ET

Location: Publix Super Market at Plaza Ecco (3171 S Orange Ave., Orlando, FL 32806)

Brianna Martinez & Amanda Allen

Time: 4 p.m. to 6 p.m. ET

Location: Publix Super Market at College Park (2015 Edgewater Dr, Orlando, FL 32804)

* Pepsi Scarf the City operated by Orlando Pride, LLC and PepsiCo Beverages North America. No purchase necessary. Promotion begins at approximately 6:30 A.M (ET) and ends at approximately 9:00 P.M. (ET) on March 6, 2024. Promotion is open to legal residents of Florida who live within a 75-mile radius of Orlando, FL, entrant must be 13 years or older. Void where prohibited. See here for Official Rules for prizes and details.