ORLANDO, Fla. (March 3, 2026) — The Orlando Pride today announced the return of Scarf the City, the Club’s annual citywide scavenger hunt and one of the most anticipated fan traditions of the year. The activation will kick off at 7 a.m. ET on March 10, just days ahead of the Pride’s 2026 NWSL home opener. Scarf the City is presented by PEPSI®, who recently renewed its multi-year partnership with both the Orlando Pride and Orlando City SC, continuing as the official pouring rights partner of Inter&Co Stadium.
“We’re thrilled to continue our partnership with PEPSI® to bring back this beloved tradition,” said Kelly Hyne, SVP of Brand Alliances for Orlando Pride & Orlando City. “Scarf the City is one of our favorite ways to bring the community together ahead of a new Orlando Pride season and this year’s expanded event brings even more fun to fans across Central Florida with more scarves and prizes than ever before.”
Scarf the City invites fans across Central Florida to search for a record 3,000 limited-edition Orlando Pride scarves hidden at iconic landmarks, popular community hubs and neighborhoods throughout the region. Beginning at 7 a.m., fans can follow real-time clues and location hints from @TeamCityOrlando on Instagram and X, and are encouraged to share their discoveries online using #PepsiScarfTheCity for a chance to win prizes. All participants who find a scarf will unlock a special ticket offer for the Pride’s home opener on March 15, with additional surprise prizes available throughout the morning.
This year’s hunt will see the return of the Golden Scarves, a limited number of special scarves hidden throughout Orlando. Fans who uncover a Golden Scarf will win four season tickets for the entire 2026 Orlando Pride campaign, along with other exclusive offers courtesy of PEPSI®.
Lake Eola will serve as the main hub for Scarf the City, with hundreds of scarves available around the lake and at the Walt Disney Amphitheater. Fans looking for a guaranteed pickup can visit the amphitheater from 7 a.m. – 9 a.m. to secure a free 2026 scarf without searching, while supplies last.
Later that night, Pride goalkeeper Anna Moorhouse, midfielder Viviana Villacorta, defender Zara Chavoshi and forward Nicole Payne will make a special appearance at The Final Whistle at Thornton Park Pub from 6-8 p.m. for a fan meet & greet. Attendees will have the opportunity to take photos with the players and pick up Scarf the City scarves to have autographed.
