Following the launch of the new crest, Orlando City kicked-off #PaintTheCityPurple, a week-long art campaign. Seven artists created paintings on the walls of local businesses: WBQ Design and Engineering, the Jungle, Dexter's Thornton Park, Harry Buffalo's, Seminole Soccer Complex, Maximum Entertainment Group, and the electrical box at the corner of Bumby Avenue and Colonial. Each painting produced by the group of well-respected local artists will portray the new logo, while also highlighting unique aspects of the City Beautiful.